Tapping into the IPL fever, we launched the campaign #TheWinningStroke, revolving around the cricket theme. The campaign provided a platform for both Dell’s employees and external partners to share their Latitude success stories through videos and pictures. We also sparked excitement through an immersive experience with AR engagement.
The tech giant wanted to amplify its new Latitude 7000 series laptop. Dell wanted to create a stir in the market while taking Workforce Transformation as a key message for the four personas of the workforce - Desk-Centric Employees, Corridor Warriors, On-The-Go Pros, and Remote Workers.
Tapping into the IPL fever, we launched the campaign #TheWinningStroke, revolving around the cricket theme. The campaign provided a platform for both Dell’s employees and external partners to share their Latitude success stories through videos and pictures. We also sparked excitement through an immersive experience with AR engagement.
7.9M+ Reach | 8.4M+ Impressions | 1000+ Participants | 6.6% Users Engaged in X
