Edge Platform Launch

Strategic amplification through end-to-end communication.

The client

As a global leader in edge computing, Dell Technologies accelerates organizations' business transformation journey while addressing individual requirements in the realms of data storage, servers, AI sensors, and computer vision.

The long-term view

The tech giant intended to amplify its edge operations software platform, Dell NativeEdge, through creatives that effectively communicated the launch of the platform and its transformative capabilities to a broad audience.

Weaving an insights-driven narrative

Through compelling visuals, thoughtful scripting, and meticulous attention to the solution brief, we highlighted the platform's capability to manage securely any edge use case, anywhere. Adding to it, we created an interactive flipbook that delves into the offerings of the platform.

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