Brand Awareness

Integrated communication strategy to enhance visibility.

The client

Softline, an integrated IT solutions and services provider, equips businesses to thrive in the evolving market with end-to-end technology solutions that include Digital Workplace, Cloud, Security, and our very own, Softline IPs.

The goal

Softline intended to launch its Services 360 as an integrated services portfolio and drive awareness, thereby building customer preference and thought leadership.

Multifaceted creative approach

Turning words into wonders and messages into the brand's stories, we embarked on designing branding creatives, including the logo, pitch deck, brochure, and microsite. For amplification, we put focus on crafting attention-grabbing content for launch and solution emailers, whitepapers, and leadership blogs.

Driving the momentum
with social media campaign kit

Our strategy was centered on not just showcasing the features of Service 360 but also fostering a genuine connection with our target audience. Through meticulously crafted content and interactive posts, we ignited sparks across social media platforms.

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