Dell Technologies introduced its innovative Dell Silent Keyboard and Mouse Combo KM555 and Silent Mouse MS355 across the Asia Pacific, Japan, and Greater China regions. To ensure this launch made a powerful impression, a strategic campaign was essential —one that would both capture audience attention and emphasize the products’ noise-reducing features.
Timeus developed the eight-week campaign ‘Silence in the Click’ to spotlight the quiet yet powerful features of Dell’s new products. This campaign emphasized how Dell’s noise-reducing technology enhances user experience, conveying that sometimes the most powerful message is delivered through silence.
The campaign was divided into three dynamic phases to sustain audience interest:
Email Teasers:
Offered enticing glimpses of the silent technology and its unique advantages.
Social Media Assets:
Created visually impactful assets with compelling copywriting to draw attention on social media.
Comic-Style Storytelling:
Used comic strips to highlight the products’ quiet and eco-friendly benefits through engaging narratives.
At the heart of the campaign was a gamified experience for Dell’s sales team. Participants watched short, animated videos and answered multiple-choice questions in a challenge designed to make learning fun and interactive. This initiative celebrated 50 top performers with prizes, fostering enthusiasm and a sense of achievement.
