Microsoft aimed to engage a select group of partners to enhance sales momentum and unlock new opportunities with Copilot. To achieve this, a gamified approach was essential for fostering enthusiasm and widespread engagement within the partner community.
At Timeus, we conceptualized the Copilot Premier League 2024 campaign-a programmatic initiative designed to excite Microsoft partners and help them build a pipeline of opportunities for Microsoft Copilot. Leveraging the IPL theme, we created an energetic and impactful online learning environment, highlighted by PowerPlay Days. These events featured insightful sessions on Copilot alongside fun IPL trivia. Mid-day sessions shifted focus to engaging contests centered around Copilot, facilitating knowledge sharing and reinforcing best practices. Interactive Q&A sessions enabled experts to address queries in real-time, ensuring participants left feeling empowered and informed.
The Copilot Premier League 2024 campaign generated a pipeline of over USD 300K-equivalent to 1,200 Copilot seats. With 85 registered partners from 51 organizations, this success can be attributed to the effectiveness of gamification, which transformed the program into an engaging experience.
By leveraging a gamified approach, we helped Microsoft set a new standard for partner enablement. This innovative strategy serves as a blueprint for future partner engagement activities, ushering in a new era of collaboration and success.
