To support its commitment to sustainable, tech-driven urban development, Dell Technologies launched the Smart Cities initiative, highlighting a solutions portfolio designed to reshape urban spaces into more efficient and resilient environments.
We developed the theme “An Intelligent Way of Life” as the foundation of our branding strategy, showcasing Dell Technologies’ Smart Cities solutions in a way that inspires and connects with audiences.
To amplify Dell’s solutions, we crafted a range of communication assets-including flipbooks, brochures, microsites, videos, and social media content-that delivered a consistent, impactful visual experience.
Our theme gained significant attention at Dell’s flagship events-Smart City Expo World Congress 2024 and Dell Technologies World 2024. From shaping the overarching concept to producing event-specific materials, we created an immersive experience that left a lasting impact on attendees.
Centered on “An Intelligent Way of Life,” our branding efforts encouraged Dell Technologies to integrate this theme into its broader Smart Cities initiative, reinforcing its role in urban innovation.
Through a targeted campaign and tailored digital assets, we helped Dell Technologies engage with key stakeholders. The campaign sparked meaningful conversations, deepening understanding of Dell’s Smart Cities solutions and strengthening its industry presence.
