With Windows 10 reaching End of Support, Microsoft needed to raise awareness among SMBs, Startups, and IT professionals. The goal was to inform, educate, and encourage device refreshes before potential vulnerabilities impacted business continuity while accelerating device refresh across businesses.
We launched a high-impact media campaign in partnership with leading publications to drive awareness and action around the End of Support (EOS) for Windows 10, emphasizing the urgency for enterprises to begin their upgrade journey.
The core strategy focused on precision reach through display banners and content syndication, directly engaging decision-makers. Meta and LinkedIn were used to amplify visibility among targeted audiences, reinforcing the core message across digital touchpoints.
Drafted thought leadership articles on the security and growth
Created display banners for sustained visibility
Managed a high-engagement webinar featuring insights from Microsoft experts, with a live Q&A interaction
Facilitated a panel of Microsoft and industry leaders, exploring real-world tech adoption
Executed social media activation across LinkedIn, Facebook, and X, driving continued interest
Developed targeted emailers to reinforce messaging and drive participation
300+ Attendees | 400+ Registrations | 500+ Whitepaper downloads
3.7M+ Impressions | 25K+ Views on Articles | 800K+ Reach on Digital Banners
The campaign turned out to be a testament to the power of strategic storytelling, audience targeting, and media alignment. It established a successful model for how strong messaging can drive awareness, build credibility, and inspire timely technology upgrades.
