#CXODigitalDrive

Insights on wheels.

The client

Spearheading innovation, Dell Technologies Latitude laptops are built to redefine mobility and performance, seamlessly blending cutting-edge technology with sleek design. With built-in AI, these laptops are engineered to meet the demands of the modern professional.

The C-suite connect

The technology company wanted to showcase the unique role played by its Latitude 2-in-1 series in reshaping the workforce transformation, thus bringing innovation and versatility to the forefront of professional evolution.

The unconventional path

We launched a CIO engagement and advocacy program, presented as an exclusive four-episode web series - #CXODigitalDrive featuring India’s premier CIOs. In collaboration with the tech influencer, Ankit Vengurlekar as a host, we invited CIOs for a drive wherein they shared valuable insights into workforce transformation. Our team masterfully conceptualized, shot, and edited the videos to bring them to life on YouTube.

The campaign resonated powerfully
with Dell’s C-suite audience.

508K+ Reach | 465K+ Impressions | 1M+ video views

Have something in mind?