#DriveInnovationForward

Igniting meaningful connections.

The client

Dell Technologies is committed to empowering its customers and partners through innovative solutions, cutting-edge technology, and collaborative partnerships, fostering success in the ever-evolving digital landscape.

Sparking event excitement

Dell Technologies Forum is an annual conference held by the tech leader - designed to connect with its customers, partners, and technology enthusiasts. Like each year, the tech giant sought to create a dynamic and engaging atmosphere for the 2022 Forum where they wanted to entice the audience with interesting insights and immersive experience while highlighting the role of innovative technologies and their technologies and solutions portfolio.

Creating a buzz with Technica

We started the buzz 30 days before the forum, creating a unique hashtag- #DriveInnovationForward. And since it was about the future of technology, we introduced a space-age animated social media host - Technica. We also created the Omega Space, where Technica and Dell Leaders candidly reflected upon a wide array of insights. To keep the momentum alive, we generated a library of over 250 unique messages. Without any doubt, Dell Technologies Forum 2022 India Edition garnered tremendous attention, while we were able to demonstrate how technology makes us all - UNSTOPPABLE!!!

The impact

5.7M+ Impressions | 10.89% Average Engagement | 100+ Tech Influencers Engaged

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