Cloud Café

A cloud-readiness brewery for partners.

The client

Microsoft Cloud Solutions offer a versatile and scalable platform, empowering businesses with advanced cloud-based tools for seamless collaboration, innovation, and digital transformation.

The need to connect

Microsoft sought an innovative, engaging, and lucrative way to encourage its partners for cloud adoption. In an end-to-end cloud-readiness program, they wanted an efficient approach to align training with the cloud transition, optimizing resources for maximum impact.

The advent of Cloud Café

We brought to life a one-of-its-kind online platform, Cloud Café. The platform provided Microsoft partners an opportunity to engage with Microsoft experts. It also helped partners to upskill through easy-to-consume knowledge nuggets in the form of role-play videos, sales guidelines, cheat sheets, and other marketing resources required support to partner sellers to upsell Azure and Office 365 to their customers.

Connecting the dots

Our strategy also focused on amplifying the readiness platform. The initiative resulted in the enrolment of over 300 SMB partners and the transaction of 75 new partners in two quarters.

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