Technology forerunner, Dell Technologies’ sustainability goals focus on their actions on climate change and the circular economy, while ensuring better outcomes for its customers, partners, people, and the planet.
Dell Technologies wanted to spearhead a compelling sustainability initiative, focusing on their groundbreaking Dell EcoLoopTM Carrying Cases portfolio. The requisite was to effectively communicate their environmental responsibility video message amidst the digital noise.
We harnessed the power of social media for Dell's Sustainability Video campaign, anchored by the impactful hashtag #TurningTidesForGood. Partnerships with sustainability and tech influencers, such as 'PlogmanofIndia,' added credibility, amplifying the campaign through retweets, shares, posts, and blogs.
First-ever amplification of Dell India campaign on Global Instagram handle
Released on news portals, the campaign reached 100+ Mainline and Business Dailies, featured on 142 portals, potentially connecting with an audience of 96M+
