Genpact, a global professional services firm, emphasizes corporate social responsibility by magnifying its influence on communities through its workforce, shared passions, expertise, and technology.
Continuing its commitment to feeding 35 million people worldwide in 2022, Genpact presented an enduring program dedicated to nourishing millions worldwide through collaborative efforts from its employees and clients. However, going beyond the conventional approach, Genpact sought a fresh perspective for the campaign.
We created a visual identity to enhance awareness and captivate attention for increased donations. The goal was to develop assets that could serve as timeless, reusable resources for the campaign in the years to come. A diverse array of collaterals was created, encompassing both static and animated elements, to communicate the core value of the campaign and foster a sense of joy and positivity among the audience.
