Formula E is the world's first fully electric, global single-seater street racing series. As a technology partner of the Envision Racing team, Genpact was entrusted with providing its drivers and engineers with insights and strategy to propel the team across the finish line first.
To boost the visibility of the event and reinforce Genpact's ability to offer radio analytics, ensuring a successful outcome, the significance of imaginative materials was paramount.
We unleashed a full communication suite to evoke the adrenaline, speed, and excitement that define the world of racing. We created a blend of messaging and visuals to amplify across multiple channels – ones that resonated with the event's excitement.
